Our Retail Business model in Pakistan includes Makeup City, BLS Studio, and ST Studio providing the consumer market with the best beauty and apparel shopping experience.

The vision of our retail outlets is to set international standard retail experience. We provide the market with top-class, premium quality products, along with one-on-one consultation and customized service. Currently, we have over 40 retail outlets under Bays umbrella and are continuously working towards expanding even more.


Makeup City, one of a kind beauty Omni retail channel that was first launched in 2012, to provide an exclusive shopping experience to all beauty enthusiasts in Pakistan. Since its launch, Makeup city has extended its operations to 15 cities and become the largest beauty retail chain in the country within its category. Today, Makeup City has over 30 stores and many more opening soon, where customers can walk in and explore the universe of beauty.


Launched in July 2015, British Lingerie Studios revolutionized the concept of lingerie shopping in Pakistan. Rightly identifying the need for a comfortable space for women to shop their intimates, the first BLS flagship store was opened in Lahore. Today with over 10 locations, our stores are successfully creating an exclusive retail experience for women across the country. Our outlets are based on a one of its kind “lingerie studio” concept that displays the best of our intimate apparel collection and allows women to browse, feel and try pieces before purchasing. An idea that was unheard of before BLS opened its doors.


The fastest-moving beauty store in Pakistan, ST Studio, was launched in Pakistan in 2001 and since then has revolutionized beauty for women of all ages. We celebrate women who believe in themselves and are ready to transform into the look they love when they enter our studios. Achieving a new milestone each passing year, today, ST Studio has successfully expanded its wings to 4 retail outlets across Pakistan.



Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates and across the Asia.