ST London

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ST London entered the Pakistani market nearly 22 years ago, headquartered in the UK, is a prominent catalyst behind the color cosmetic industry of the country. ST London has not only derived the market but also generated an appetite for color cosmetic products. The only international brand that has evolved with time, and operated in a time where they were the first ones to have full controlled operations, in a developing country like Pakistan.
They have been pioneers in educating the true notion of color cosmetics and beauty in Pakistan, known for their efficacy and high-quality products. Their journey to become the most penetrated and brand with the biggest color assortment is what makes ST London exclusive.


Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates and across the Asia.