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Founded In 1989 | Global Partners To The Beauty Industry
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PRODUCT RESEARCH

Bays Internationals Product Research Division explores every aspect of the products that our partners put to market. Our research plays a vital role in the development of new products for our clients. Our forensic reports and industry insight help our clients identify key issues and avoid expensive mistakes.

Our Product Research team is a family of scientists, beauty experts, cosmetic researchers and branding specialists who will help you develop your range from the initial concept through to the finished products.

We know the importance of getting your product right the first time. Our Product Research team will make sure your range meets the exacting standards of the global marketplace and lands on the shelves of beauty stores with a real wow factor.

1 - Market Trends
2 - Colour Trends
3 - Testing and Mixing
4 - Branding
5 - Consumer Strategy

OUR BRANDS

Just For Men

Just for Men believes in the Freedom of Grooming. They believe men should feel free to look however

Framesi

Framesi is an Italian haircare brand with a strong presence throughout Europe and other key markets.

British Lingerie Studio

Launched in July 2015, British Lingerie Studios revolutionized the concept of lingerie shopping in P

Janssen

Janssen Cosmetics is one of the globally recognized skincare brands, product range comprises more th

ST London

ST London entered the Pakistani market nearly 22 years ago, headquartered in the UK, is a prominent

Gosh

GOSH COPENHAGEN is a forward-thinking company, committed to bringing the future of beauty to consume

Kryolan

Originating from Germany, Kryolan is a brand trusted by professional makeup artists across the globe

Fara

Ensuring we cater to all avenues of beauty, Bays International brings FA’RA London. A premium perf

Lotion Admire

Lotion Admire is a traditional English brand with a rich 40-year history launched in Pakistan by Bay

MAK’s

MAK’s was launched in September 2021 to develop a hygienic lifestyle in Pakistan. It is a clinical

Makeup City

Makeup City, one of a kind beauty Omni retail channel that was first launched in 2012, to provide an

Makeup City

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Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates and across the Asia.

Our Brands

Hair & Skin

Makeup & Fragrance

Apparel