Ensuring we cater to all avenues of beauty, Bays International brings FA’RA London. A premium perfume house based in the UK with a collection of exquisite fragrances curated in Italy. FA’RA perfumes were launched under the Bays umbrella in 2017. Since the launch, FA’RA perfumes has expanded and is available nationwide, with exclusive kiosks located in Karachi and Lahore.


Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates and across the Asia.