At Bays, we see endless possibilities ahead of us
Our culture and identity are defined by our core values

We are continuously working towards becoming a more sustainable company. Our holistic approach to sustainability responds to the challenges that endanger our employees and how to overcome them. We believe in providing the best of opportunities for our employees and develop them in the finest way possible.

Honesty and Integrity

The Company’s reputation for honesty and integrity among its shareholders is key to the success of its business. No employee will be permitted to achieve results through violations of laws or regulations or unscrupulous dealings.

Team Work

It’s never just one person’s effort to reach our goals — we do it as a team. Bays brings together people from diverse backgrounds with a wide range of skill sets, mindsets and assets — and together, we make the impossible possible. We collaborate to make our teams stronger.


Passion is the driving force behind achieving the goals. Our commitment will enable us to deliver and develop the best brands in the beauty industry. We are fearless about putting our clients at the centre of everything we do.


From a vast chain of retail outlets, distribution and our beauty care range, through to our training institute, we offer a diverse portfolio to our customers. The Company also intends that its business practices will be compatible with the economic and social priorities of each location in which it operates.


Respect guides the way we operate at all levels - with consumers, customers, suppliers and our team. We value the capabilities and contribution of each employee and treat everyone with utmost dignity and respect.

Our Strength


Brand Management

Bays International are experts at developing businesses that specialise in cosmetic products into established, internationally recognised brands.


Product Research

Bays Internationals Product Research Division explores every aspect of the products that our partners put to market.


Packing and Filling

Bays Packing and Filling Division was formed to highlight our commitment to delivering a full 360 management service for the beauty industry.



Our global reach and world-class reputation have provided us with a unique insight into the distribution of beauty products.

Our Brands and Partners


Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates and across the Asia.