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Founded In 1989 | Global Partners To The Beauty Industry
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Professional Education

Femina Beauty Academy is one of Pakistan’s first and most reputed beauty training institutes that laid the foundation of professional beauty training.

With 8 locations nationwide, our internationally trained staff has been teaching the most advanced hair, makeup and skincare techniques to aspiring professionals. Till now, above 2000 Femina graduates are regarded highly within the beauty industry and have become the driving force behind some of the best salons.

OUR BRANDS

Just For Men

Just for Men believes in the Freedom of Grooming. They believe men should feel free to look however

Framesi

Framesi is an Italian haircare brand with a strong presence throughout Europe and other key markets.

British Lingerie Studio

Launched in July 2015, British Lingerie Studios revolutionized the concept of lingerie shopping in P

Janssen

Janssen Cosmetics is one of the globally recognized skincare brands, product range comprises more th

ST London

ST London entered the Pakistani market nearly 22 years ago, headquartered in the UK, is a prominent

Gosh

GOSH COPENHAGEN is a forward-thinking company, committed to bringing the future of beauty to consume

Kryolan

Originating from Germany, Kryolan is a brand trusted by professional makeup artists across the globe

Fara

Ensuring we cater to all avenues of beauty, Bays International brings FA’RA London. A premium perf

Lotion Admire

Lotion Admire is a traditional English brand with a rich 40-year history launched in Pakistan by Bay

MAK’s

MAK’s was launched in September 2021 to develop a hygienic lifestyle in Pakistan. It is a clinical

Makeup City

Makeup City, one of a kind beauty Omni retail channel that was first launched in 2012, to provide an

Makeup City

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Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates and across the Asia.

Our Brands

Hair & Skin

Makeup & Fragrance

Apparel