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RETAIL BUSINESS

Our Retail Business model in Pakistan includes Makeup City, BLS Studio, and ST Studio providing the consumer market with the best beauty and apparel shopping experience. The vision of our retail outlets is to set international standard retail experience. We provide the market with top-class, premium quality products, along with one-on-one consultation and customized service. Currently, we have over 40 retail outlets under Bays umbrella and are continuously working towards expanding even more.

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Our Brands and Partners

Who WE ARE

We know how to take a beauty brand to market

Bays International’s journey began in 1986 with an exemplary vision of its founder Sohail Ahmed who believed in innovations and sustainability. At Bays, we strive to do everything possible to universalize beauty. We fascinate to shape a beautiful future driven by rebellious sanguine actions. We desire to create groundbreaking beauty innovations by providing the best of quality and by building a creative and diverse footprint with a positive attitude in the beauty industry.

We aspire to become a global leader in prestige beauty to enchant consumers with the finest products and experiences, inspiring them to express their individuality....

Core Values

Discover Bays International

Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates and across the Asia. From our headquarters in Oxford, United Kingdom, we organise a network of divisions that operate in major towns and cities across Asia and Europe, undertaking sales & ...

OUR CORE VALUES

Sustainability

We are continuously working towards becoming a more sustainable company. Our holistic approach to sustainability responds to the challenges that endanger our employees and how to overcome them. We believe in providing the best of opportunities for our employees and develop them in the finest way possible.

DIVERSITY

From a vast chain of retail outlets, distribution and our beauty care range, through to our training institute, we offer a diverse portfolio to our customers. The Company also intends that its business practices will be compatible with the economic and social priorities of each location in which it operates.

PASSION

Passion is the driving force behind achieving the goals. Our commitment will enable us to deliver and develop the best brands in the beauty industry. We are fearless about putting our clients at the centre of everything we do.

RESPECT

Respect guides the way we operate at all levels - with consumers, customers, suppliers and our team. We value the capabilities and contribution of each employee and treat everyone with utmost dignity and respect.

TEAM WORK

It’s never just one person’s effort to reach our goals — we do it as a team. Bays brings together people from diverse backgrounds with a wide range of skill sets, mindsets and assets — and together, we make the impossible possible. We collaborate to make our teams stronger.

HONESTY & INTEGRITY

The Company’s reputation for honesty and integrity among its shareholders is key to the success of its business. No employee will be permitted to achieve results through violations of laws or regulations or unscrupulous dealings.

OUR STRENGTH

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Brand Management

Bays International are experts at developing businesses that specialise in cosmetic products into established, internationally recognised brands.

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Product Research

Bays Internationals Product Research Division explores every aspect of the products that our partners put to market.

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Packing and Filling

Bays Packing and Filling Division was formed to highlight our commitment to delivering a full 360 management service for the beauty industry.

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Distribution

Our global reach and world-class reputation have provided us with a unique insight into the distribution of beauty products.

PROFESSIONAL EDUCATION

Femina Beauty Academy is one of Pakistan’s first and most reputed beauty training institutes that laid the foundation of professional beauty training.

With 8 locations nationwide, our internationally trained staff has been teaching the most advanced hair, makeup and skincare techniques to aspiring professionals. Till now, above 2000 Femina graduates are regarded highly within the beauty industry and have become the driving force behind some of the best salons.

You said about us

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testimonials

Biagiotti is definitely the place to be when it comes to makeup: You go into the store, and touch it, and try it, and love it. I've never bought anything on the Internet. I like experience

Marc Jacobs

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testimonials

I would go to cosmetics counters and buy two or three foundations and powders, and then go home and mix them before I came up with something suitable for my undertones.

Iman

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testimonials

I don't work with a glam squad to get me together for the red carpet, I really enjoy the time it takes to do it myself, to choose my clothes and do my own makeup and my own hair.

Dita Von Teese

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Fragrance

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Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates and across the Asia.