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MAKEUP CITY FEATURED IN KOTLER’S LATEST MARKETING MANUAL; Essentials of Modern Marketing
Since its launch in 2002, Makeup City has come a long way in establishing itself as the go-to beauty store for all beauty enthusiasts in
Just For Men, the Official Sponsors at National T20 Cup
The news of New Zealand calling off their limited-overs tour of Pakistan citing security concerns, left the cricket community in Pakistan unimpressed. But for Pakistan,
Finding the perfect foundation is not a piece of cake. This is where ST London, by Bays International, comes into action.
Our Retail Business model in Pakistan includes Makeup City, BLS Studio, and ST Studio providing the consumer market with the best beauty and apparel shopping experience. The vision of our retail outlets is to set international standard retail experience. We provide the market with top-class, premium quality products, along with one-on-one consultation and customized service. Currently, we have over 40 retail outlets under Bays umbrella and are continuously working towards expanding even more.
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Who WE ARE
We know how to take a beauty brand to market
Bays International’s journey began in 1989 with an exemplary vision of its founder Sohail Ahmed who believed in innovations and sustainability. At Bays, we strive to do everything possible to universalize beauty. We fascinate to shape a beautiful future driven by rebellious sanguine actions. We desire to create groundbreaking beauty innovations by providing the best of quality and by building a creative and diverse footprint with a positive attitude in the beauty industry.
We aspire to become a global leader in prestige beauty to enchant consumers with the finest products and experiences, inspiring them to express their individuality....
Discover Bays International
Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates and across the Asia. From our headquarters in Oxford, United Kingdom, we organise a network of divisions that operate in major towns and cities across Asia and Europe, undertaking sales & ...
OUR CORE VALUES
Femina Beauty Academy is one of Pakistan’s first and most reputed beauty training institutes that laid the foundation of professional beauty training.
With 8 locations nationwide, our internationally trained staff has been teaching the most advanced hair, makeup and skincare techniques to aspiring professionals. Till now, above 2000 Femina graduates are regarded highly within the beauty industry and have become the driving force behind some of the best salons.
Biagiotti is definitely the place to be when it comes to makeup: You go into the store, and touch it, and try it, and love it. I've never bought anything on the Internet. I like experience
I would go to cosmetics counters and buy two or three foundations and powders, and then go home and mix them before I came up with something suitable for my undertones.
I don't work with a glam squad to get me together for the red carpet, I really enjoy the time it takes to do it myself, to choose my clothes and do my own makeup and my own hair.