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Discover the latest from the Bays International
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MAKEUP CITY FEATURED IN KOTLER’S LATEST MARKETING MANUAL; Essentials of Modern Marketing
Since its launch in 2002, Makeup City has come a long way in establishing itself as the go-to beauty store for all beauty enthusiasts in
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Just For Men, the Official Sponsors at National T20 Cup
The news of New Zealand calling off their limited-overs tour of Pakistan citing security concerns, left the cricket community in Pakistan unimpressed. But for Pakistan,
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Matt Fusion
Finding the perfect foundation is not a piece of cake. This is where ST London, by Bays International, comes into action.
RETAIL BUSINESS
Our Retail Business model in Pakistan includes Makeup City, BLS Studio, and ST Studio providing the consumer market with the best beauty and apparel shopping experience. The vision of our retail outlets is to set international standard retail experience. We provide the market with top-class, premium quality products, along with one-on-one consultation and customized service. Currently, we have over 40 retail outlets under Bays umbrella and are continuously working towards expanding even more.
Our Brands and Partners
Who WE ARE
We know how to take a beauty brand to market
Bays International’s journey began in 1989 with an exemplary vision of its founder Sohail Ahmed who believed in innovations and sustainability. At Bays, we strive to do everything possible to universalize beauty. We fascinate to shape a beautiful future driven by rebellious sanguine actions. We desire to create groundbreaking beauty innovations by providing the best of quality and by building a creative and diverse footprint with a positive attitude in the beauty industry.
We aspire to become a global leader in prestige beauty to enchant consumers with the finest products and experiences, inspiring them to express their individuality....
Discover Bays International
Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates and across the Asia. From our headquarters in Oxford, United Kingdom, we organise a network of divisions that operate in major towns and cities across Asia and Europe, undertaking sales & ...
OUR CORE VALUES
Sustainability
We are continuously working towards becoming a more sustainable company. Our holistic approach to sustainability responds to the challenges that endanger our employees and how to overcome them. We believe in providing the best of opportunities for our employees and develop them in the finest way possible.
DIVERSITY
From a vast chain of retail outlets, distribution and our beauty care range, through to our training institute, we offer a diverse portfolio to our customers. The Company also intends that its business practices will be compatible with the economic and social priorities of each location in which it operates.
PASSION
Passion is the driving force behind achieving the goals. Our commitment will enable us to deliver and develop the best brands in the beauty industry. We are fearless about putting our clients at the centre of everything we do.
RESPECT
Respect guides the way we operate at all levels - with consumers, customers, suppliers and our team. We value the capabilities and contribution of each employee and treat everyone with utmost dignity and respect.
TEAM WORK
It’s never just one person’s effort to reach our goals — we do it as a team. Bays brings together people from diverse backgrounds with a wide range of skill sets, mindsets and assets — and together, we make the impossible possible. We collaborate to make our teams stronger.
HONESTY & INTEGRITY
The Company’s reputation for honesty and integrity among its shareholders is key to the success of its business. No employee will be permitted to achieve results through violations of laws or regulations or unscrupulous dealings.
OUR STRENGTH
Brand Management
Bays International are experts at developing businesses that specialise in cosmetic products into established, internationally recognised brands.
Product Research
Bays Internationals Product Research Division explores every aspect of the products that our partners put to market.
Packing and Filling
Bays Packing and Filling Division was formed to highlight our commitment to delivering a full 360 management service for the beauty industry.
Distribution
Our global reach and world-class reputation have provided us with a unique insight into the distribution of beauty products.
PROFESSIONAL EDUCATION
Femina Beauty Academy is one of Pakistan’s first and most reputed beauty training institutes that laid the foundation of professional beauty training.
With 8 locations nationwide, our internationally trained staff has been teaching the most advanced hair, makeup and skincare techniques to aspiring professionals. Till now, above 2000 Femina graduates are regarded highly within the beauty industry and have become the driving force behind some of the best salons.
daily inspiration
FIND YOUR BEAUTY MATCH
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Latest Skincare Essentials
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Fragrance
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Quality
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Petroleum
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Colors
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Natural
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