INNOVATION

Through our pioneering beauty institute, global presence and reach, and extensive network of retail and distribution, we focus on creativity and innovation by building the right partnerships and harnessing energetic and skilled teams with the right mindset.

People are the centre of our disruptive innovation, and with extensive interaction with the consumers, we keep challenging ourselves to be better for the world. From consumer-centric product research to branding through distribution and retail, and extensive training, Bay’s International has been instrumental in developing and improving the standards of the beauty industry in our country of origin, Pakistan. It is through our innovative approach towards the dynamics of the beauty industry, that we have been recognized by some of the biggest beauty brands and increased our reputation on a global scale. We’re proud that our innovative business model has been a source of inspiration for new and established beauty brands worldwide. Our goal is to continue with our commitment to developing stronger relationships with our partners by collaborating on new product ranges and market research in the years ahead.