Bays International has played a fundamental role in establishing the makeup retail industry in Pakistan. We take pride in being one of the first platforms to bring leading international brands to the country. Today our brands, Kryolan, ST London and GOSH COPENHAGEN are known and loved by all professionals and makeup enthusiasts alike.


Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates and across the Asia.