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Framesi is an Italian haircare brand with a strong presence throughout Europe and other key markets. For over 70 years, Framesi has been designing innovative products that inspire the creativity of hairdressers. The brand supports the success of the salon with the latest-generation formulas, tools and training activities. Framesi experiments to provide more and more advanced solutions to the market in terms of products, services and fashion. It continues to set the standard for the industry by offering a complete haircare range. From styling to coloring, this brand has it all.


Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates and across the Asia.