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Ammar Sohail Director Makeupcity

Pakistan’s leading beauty retail outlet, Makeup city has been awarded the prestigious Brand of the Year Award for the “Best Cosmetics Retail Outlet” at the ceremony held in Karachi.

The “Brands of the Year Award” is a distinctive and distinguished award given to a brand that has been recognized as the market leader in its industry area for the current year based on consumer preference and market position. Every year, it exclusively honors the one brand that dominated its category across all levels of selection criteria.

Since its launch in 2002, Makeup City has come a long way in establishing itself as the go-to beauty store for all beauty enthusiasts in Pakistan. Throughout this journey, there have been many hurdles that our team has successfully surmounted.

Expressing his views on winning, Ammar Sohail, Director Makeupcity said, “Pakistani beauty retail has its roots in Makeup City. Our objective has been to provide all domestic beauty aficionados with access to top-quality, international beauty brands ever since we opened our very first store. The fact that we have remained loyal to our basic goal of offering the finest in beauty to everyone, everywhere is reflected in the fact that our outlets now operate in 15 cities across Pakistan, and our e-commerce is continuing to expand. We are grateful for this recognition and are even more inspired to give back to our customers.”

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Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates and across the Asia.